Our Approach

We are strong advocates of a strategic, user-centered development approach. Strategic is about wisely allocating resources to address the biggest risks facing the product or business. We take the time to understand the product context and obstacles to success, then break the full idea-to-product development cycle into smaller, more quickly executed projects. Each project is designed to systematically address and overcome those obstacles as efficiently as possible. 

User-centered means we approach the design process from the user perspective and seek user input throughout the development process. By doing this, the product is designed based on concreted feedback from the people who will use it, rather than on assumptions of what might work for them. Our approach enables us to focus on a product that addresses real user needs. 

Our in-house process allows us to work on your project from start to finish. Since our team is agile, we have continuous communication with our clients throughout the process and work one-on-one to realize your vision. We move through each step of our strategic, user-centered development approach with you to create the best version of your product.

Being makers ourselves, we have the experience and expertise in the areas that are critical for hardware product development. We’ve mastered the process behind creating a successful hardware product and understand how to build them well. Not only will we deliver a product that meets our high standards, but we make sure it’s both practical and useful for your target market. With our help, the finished product has an effective design, looks great, functions properly, and is on a path to scalability. Our goal is to tailor our services to your needs and deliver a product quickly and efficiently.