Icon Product Research & Strategy

Research and Strategy

Background research and a cohesive strategy are the foundation that all future development is built on. They clarify the problem at hand, mitigate unnecessary risk, and explore new opportunities down the line. Whether you are looking to improve an existing product or develop a new one, implementing a proven process is key. 

Our first step is fully understanding the problem that the product will address. We research the problem from the perspective of the users and key stakeholders and assess the current competition. From there, we identify the product’s unique value proposition, discover design inspiration, and start exploring potential solutions. We collaborate with you to create a design strategy and prioritize the open questions that need to be answered. 

We truly care about your success, which is why our research and strategy services are tailored to your specific needs. Whether that means assessing product risks and building a development plan, analyzing technology solutions, researching user needs, or deep diving technology solutions, we’re here to help. We build upon the work you’ve done and fill in the gaps to create a solid foundation for your product development journey.

Let’s Build Something—Together

Ready to share your idea with us? Tell us a few more details.

* indicates required